Customr Greenlight Collection
design: Willem van der Sluis & Hugo Timmermans

Design Concept:

Green Light for a Green Scene

The Greenlight Collection consists of a series of designs dedicated to energy efficient pin-based lightsources (for technical information see below).
It has been our goal to marry energy efficiency with innovation and design excelence.

To test-run our design compatibility on designing products together under the name Customr we created a series of four light fixtures for the European Design Competition ‘Lights of the Future’. Together they form the Greenlight Collection.

The name Greenlight is derived from the European Commision Program that promotes the design, production and marketing of energy efficient products. Besides that the green (name and colour of the products) refers to environmental-friendly products, it is also a choice in esthetical sense. At one point refering to nature, the next purely as our vision on contemporary design look & feel, a Green Scene.

The lighting market largely consists of boring white, square, glass & stainless steel fixtures. In our quest to outperform other luminaires or collections we clearly chose to use explicit functions, shapes and colour. We created a series of lamps that distinguish themselves, each lamp with a unique function and character. Lamps people can relate to.

Another reason for us to develop the collection is that we wanted to create a dialogue and possibly a relationship with the industry (Something you do not achieve nowadays with just a good idea).
In order to impress this industry we not only came up with four good innovative concepts for lamps, but also developped them towards producable products. This means we invested in the engineering of the prototypes towards highly detailed working models using the latest rapid prototyping techniques such as stereolithography and selective laser synthering, and in the process tackled most problems a producer would find in the stage between prototype and product.
The result was a collection of lamps that are as detailed as the actual end-product, and could therefore easily be adopted and developped further to a potential producer’s standard. We took the chance and pushed our budget to the limit, showing our eagerness, but making it absolutely necessary to find a party that would pick up our ideas.
LucePlan (Italy) decided to buy the whole collection and market them worldwide, allmost immediately after seeing the prototypes.

Technical concept:

Pin-based dedication means that the luminaires only hold energy efficient lamps without a ballast set integrated. The ballast set is integrated into the luminaire, wich has a couple of benefits: The ballast set lasts as long as the life of the luminaire, and is not thrown away everytime a lamp is replaced (as with for instance so called ‘energy efficient’ PL lamps). Due to this fact the ballast set can be made of a much higher quality regarding lifetime, energy-efficiency, radiofrequency-disturbance etc. Furthermore pin-based lamps last longer because of the higher quality of the ballast set.
The effect is that the consumer will have to ‘invest’ in a luminaire that will payback over the years: through the lower electricity bill, and because the total luminaire has a long lifetime.

There is still a low acceptance of energy efficient lighting in the domestic market (unlike the professional or project market), the consumer thinks that energy efficiency means ‘expensive’ and ‘uncosy’. Therefore the producers will think twice to invest and market dedicated luminaires. They would rather sell luminaires dedicated to traditional light bulbs, where more than 90% of energy is transmitted to heat and not light.

With this in mind, we have tried to make a collection of luminaires that are attractive to the consumer as well as the producer.


- The Greenlight Collection has been awarded 4 x nominee and 3 x winner at the European Design Competition ‘Lights of the Future’ 2002 in the category ‘Profesional Designer’, Frankfurt Germany.
- Biodomestic has been awarded 1st prize in the category Lighting of the International Design Competition ‘Design for Europe’ 2002, Kortrijk Belgium.